frameworks

Understanding Jobs-to-be-Done: A Practical Guide for Product Teams

Learn how the Jobs-to-be-Done framework helps product teams understand what customers are really trying to accomplish, moving beyond feature requests to uncover deeper needs.

Opportunity Scoring: How to Prioritize What Actually Matters

Stop guessing at priorities. Learn how the Opportunity Scoring algorithm helps product teams identify which customer outcomes have the highest potential impact.

Opportunity Solution Trees: Connect Strategy to Execution in Product Development

Opportunity Solution Trees help product teams visualize how experiments and solutions connect to opportunities and business goals. Here's how to build and use them effectively.