Canny vs. Vockify: Public feedback boards vs. AI-powered intelligence + strategy
Canny organizes feature requests publicly. Vockify analyzes feedback privately, applies strategic frameworks, and connects to your roadmap. Different approaches for different needs.
Feature Comparison
| Feature | Vockify | Canny |
|---|---|---|
| Public Feedback Board | ||
| Customer Voting on Features | ||
| Automatic Feedback Clustering (AI) | ||
| JTBD Framework Built-in | ||
| Opportunity Scoring Algorithm | ||
| Opportunity Solution Trees | ||
| Real-time Trend Detection | ||
| Daily Intelligence Digests | ||
| AI Decision Assistant | ||
| Roadmap Publishing | ||
| Changelog Publishing | ||
| Free Plan Available | ||
| Starting Price | Partial | Partial |
Canny vs. Vockify: Collection vs. Intelligence
Canny is a public feedback portal where customers submit, vote on, and track feature requests. It's excellent for transparent communication with customers and letting users see what's planned. Think of it as a public-facing feedback inbox with voting.
Vockify is product intelligence for internal decision-making. We analyze feedback from your existing channels—auto-sync from Intercom, upload CSVs from Zendesk, import interview notes. Our AI clusters themes automatically, then you map them to customer jobs, calculate opportunity scores, and build solution trees. Evidence-based strategy, not popularity contests.
Different Problems, Different Solutions
**Canny solves:** "Where do customers submit feature requests?" and "How do we show customers we're listening?"
**Vockify solves:** "What should we actually build based on all our customer data?" and "How do we prioritize strategically?"
The key difference: Canny collects explicit feature requests. Vockify analyzes implicit needs across all feedback channels and connects them to strategic frameworks.
When to Choose Each Tool
Choose Canny if:
You want a public-facing portal for customer feature requests
You need customers to vote on features they want
You want to publish changelog updates and roadmap status
Transparency with customers is a primary goal
Choose Vockify if:
You need to analyze feedback from multiple sources (not just explicit requests)
You want strategic frameworks (JTBD, Opportunity Scoring) for prioritization
You need automatic theme clustering and trend detection
Your goal is evidence-driven roadmap decisions, not public feedback collection
Why Feature Voting Can Be Misleading
Canny's voting is helpful for gauging interest, but it has limitations:
Vocal minority bias: The customers who vote aren't always representative of your ICP
Solution thinking: Customers vote for solutions (features) not problems (outcomes)
Strategic misalignment: High votes ≠ strategic priority. A feature with 100 votes from free users might matter less than a need from 5 enterprise accounts
Vockify addresses this by weighing feedback by customer segment, revenue tier, and strategic importance—then connecting it to opportunity scoring rather than simple vote counts.
Can You Use Both?
Yes! Many teams use Canny for public transparency and Vockify for internal strategy:
Canny: Public feedback portal where customers see roadmap status and submit ideas
Vockify: Internal analysis of all feedback sources (including Canny data + support + sales + interviews) with strategic prioritization frameworks
The tools complement each other: Canny for external communication, Vockify for internal intelligence.