customer-research

5 Customer Signals Product Managers Always Miss (And How to Catch Them)

Most product teams track the obvious signals—feature requests, bug reports, NPS scores. But the most valuable insights often hide in plain sight. Here are 5 critical customer signals that slip through the cracks.

How to Validate Product Decisions with Customer Evidence (Before You Build)

You're about to commit 6 weeks of engineering time to a new feature. How do you know it's the right decision? Here's how to validate product decisions with evidence before you build.