product-strategy

Evidence-Driven Product Decisions: How to Stop Guessing and Start Knowing

Product decisions are better when they're backed by evidence, not opinions. Here's how to build a system that makes every roadmap choice defensible, strategic, and customer-informed.

Understanding Jobs-to-be-Done: A Practical Guide for Product Teams

Learn how the Jobs-to-be-Done framework helps product teams understand what customers are really trying to accomplish, moving beyond feature requests to uncover deeper needs.

Opportunity Solution Trees: Connect Strategy to Execution in Product Development

Opportunity Solution Trees help product teams visualize how experiments and solutions connect to opportunities and business goals. Here's how to build and use them effectively.

Building a Customer-Centric Roadmap: From Feedback to Strategic Vision

Most product roadmaps are either a wish list of features or a CEO's vision. The best roadmaps balance customer needs with strategic vision. Here's how to build one that does both.

How to Validate Product Decisions with Customer Evidence (Before You Build)

You're about to commit 6 weeks of engineering time to a new feature. How do you know it's the right decision? Here's how to validate product decisions with evidence before you build.