decision-making

Evidence-Driven Product Decisions: How to Stop Guessing and Start Knowing

Product decisions are better when they're backed by evidence, not opinions. Here's how to build a system that makes every roadmap choice defensible, strategic, and customer-informed.

How to Validate Product Decisions with Customer Evidence (Before You Build)

You're about to commit 6 weeks of engineering time to a new feature. How do you know it's the right decision? Here's how to validate product decisions with evidence before you build.